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the link: getting you connected

Archive for August 2009

will google wave alter email as we know it?

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finally! a tool that merges instant messaging and email! google recently presented a private demonstration of google wave, an online communication and collaboration tool.

google wave’s goal is to combine real-time communication and social networking. it is still being developed at this time, and will open to an audience of 100,000 september 30.

maybe developers could write some program to google wave that could potentially put users in closer touch with organizations. sort of twitter-like, but real time. users may get their questions answered, needs met and provide feedback – a lot faster. communication with companies that seemed so out of reach will be much more accessible. plus, it will speed the rate of communication and information sharing.

i am very excited about the possibilities google wave will have for my clients – both for internal purposes and external. i’ll catch you on the wave!

Written by Leah Denise Wyatt

August 7, 2009 at 8:00 am

google insights reveils search patterns: the case of natural black hair

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while reviewing trends for a client who is a natural hair stylist, i used google insights and found that the search term, “natural black hair,” is steadily increasing more than ever before.

this is big news to me – but even bigger for my client. there is a great opportunity for businesses in the natural black hair industry to promote hair care products and services online to users hungry for information. people are learning more about how to care for their natural, chemical-free tresses and changing behaviors and attitudes as a result of the content they are discovering.

take advantage of google insights and see the online interest in your industry.

Written by Leah Denise Wyatt

August 6, 2009 at 8:00 am

meet leah d. gordon

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i have worked diligently in public relations and communications roles since 2003. as a student of my craft, i not only learn communications and pr strategies, but i use them. i strive to stay knowledgeable in the ever-changing technology and communication industry and its opportunities for my clients.

in my experience, i have formed and maintained lasting relationships between organizations and their communities – both interpersonally and on the web. through these relationships, organizations have realized that they have much to learn from their audiences.

while receiving formal training in pr from the university of oregon, there was much focus on the importance for companies to have an influence by pushing messages to their stakeholders.  i feel companies have  an even stronger impact when they listen.

i have gone on to listen to community members, government agencies, stakeholders, user groups, and communities of practice to identify their needs and work towards fulfilling them. this has assisted organizations in delivering better services and products.

i have a simple approach to the work i do: listen and learn. i can show you how.

i am available to fulfill short- and long-term contracts and provide consultancy for businesses, non-profit organizations and government agencies to develop strategies in online communications, linking the organization with user groups and community building.

Written by Leah Denise Wyatt

August 5, 2009 at 6:28 pm