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Archive for January 2010

:30 exclusive interview at scienceonline2010

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Written by Leah Denise Wyatt

January 18, 2010 at 5:45 am


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is there a need to establish a social media scientific discipline? it seems to me as though we are applying various theories from various scientific disciplines to paint a picture of the impact social media’s cultural reformation of communication.

should there not be an established fusion of strategy, sociology, evaluation, media relations, public relations, etc as a official discipline? What would it be called? socialmediatology? these are only my preliminary thoughts…

has anyone explored this?

Written by Leah Denise Wyatt

January 17, 2010 at 4:52 pm

pr daily: public relations and social media strategy

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Article | PR Daily: Public Relations and marketing in the age of social media – #pr #measurement #roi #businessanalytics

Written by Leah Denise Wyatt

January 12, 2010 at 11:03 pm

5 valuable social media measurement resources

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Here are five sites I found to be great resources for social media measurement. Some give great indicator lists and plans to start gathering the data you need for your social media activity.

  1. Outspoken Media – details how to quantify buzz.
  2. Econsultancy – Looks at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy.
  3. – While some agree that communities have helped them successfully increase word-of-mouth and boost customer loyalty and brand awareness, others report that social media has fallen short on helping them reap bottom-line benefits, such as increased sales or decreased acquisition costs. Check out the surveys.
  4. The Social Organization – Provides a laundry list of indicators.
  5. Altitude – As you embark on this list, you ought to work backwards.

Written by Leah Denise Wyatt

January 6, 2010 at 7:02 pm

monitoring and evaluation for social media

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monitoring and evaluating your social activity will help you know results of promotions, plan future activities and inform you of marketing and community building gaps you need filled.

outspoken media has detailed strategic planning for monitoring and evaluating social media activity.

i found some additional indicators and tools I can use for my clients! thank you!

on Twitter, use #socmedmeas

Written by Leah Denise Wyatt

January 6, 2010 at 6:44 pm