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Archive for October 2011

Facebook accused of violating US wiretap law

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Interesting read from http://www.theregister.co.uk/

A Mississippi woman has accused Facebook of violating federal wiretap statutes by tracking her internet browsing history even when she wasn’t logged onto the social networking site.

In a lawsuit filed on Wednesday in federal court in the northern district of Mississippi, Brooke Rutledge of Lafayette County, Mississippi, also asserted claims for breach of contract, unjust enrichment, trespassing, and invasion of privacy.

The complaint, which seeks class-action status so other users can join, comes three weeks after Australian blogger Nik Cubrilovic published evidence that Facebook “Like” buttons scattered across the web allowed Facebook to track users’ browsing habits even when they were signed out of their accounts.

Written by Leah Denise Wyatt

October 17, 2011 at 5:43 pm

Posted in Uncategorized

Tagged with , , ,

Four Easy Ways to Improve Your Search Results

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If you are an advisor or public speaker of any kind, your business service and reputation may be closely associated with your name. If you’re like me, all of my new business comes from referrals, and in many cases, my name has been Googled prior to my first conversation with clients.

If your name is Googled, does the website you use for your business appear at the top of search results? If not, follow these 3 steps to quickly improve your Google search results.

Before you begin, you will need to create a Google account to access the free products available for small business.

1. Submit your website to Google.

Add your URL to Google so that it finds and indexes your site. Think of a series of keywords that describe your business services to use when submitting your URL. Use words people will most likely use in Google to find your business. You can also add your name here also.

For example, if you are a financial advisor in Atlanta, Georgia, use searchable terms such as: “wealth management” “Atlanta” “Georgia” “personal finances” “financial expert” “financial advisor”

2. Create a free business listing in Google Maps.

Go to Google Places to create a business listing in Google Maps. Users will be able to go to your place page to find your location, directions to your business, hours of operation and reviews. Keep in mind, many users have Google Maps on their smartphone device. In many cases, Google Maps has a navigation feature that uses GPS to provide users with turn-by-turn driving, walking, and transit directions.

3. Promote your website everywhere.

What good is a website that no one knows about? Creating a site that no one knows about is a common communication pitfall business owners make. Your URL should appear in the signature of your email, on your business card, in your Twitter bio, on your LinkedIn profile… everywhere!

The more people visit your site, the higher it will be placed in Google search engine results.

4. Don’t forget the other search engines.

You can submit your URL to Bing and Yahoo in just a few clicks. As in #1 of this post, you will need to identify keywords that describe your business and will be used in the search engine by users.

Leah D. Gordon to Appear as Guest Presenter at Morgan Stanley Smith Barney’s SE Region Innovation Exchange

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Leah D. Gordon has been invited to share her knowledge of how small businesses are using social media at Morgan Stanley Smith Barney’s Southeast Region Innovation Exchange on Thursday, October 6.

The innovation exchange brings together the region’s top 50 producers for two days at the Carolina Inn in Chapel Hill, North Carolina to share their skills in financial advising.

“A discussion on social media and small business is appropriate for a meeting focused on innovation,” says Gordon “I applaud Morgan Stanley Smith Barney’s desire to learn about how their clients are promoting themselves in a tough economy.”

Studies show that 70% percent of small businesses promote themselves on Facebook.

Gordon advises clients on how to use social media to increase their web presence and build customer relationships.

You can follow Leah D. Gordon on Twitter (@simpleelovlee) or visit www.LeahDGordon.com for social media and small business news.