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The established presence: How to maintain it, grow it and show it!

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notes from GHKC Knowledge Share Fair

notes from GHKC Knowledge Share Fair

Today, I attended the Global Health Knowledge Collaborative Knowledge Management Share Fair. I was asked to facilitate three 15-minute small group discussions during a 60-minute afternoon concurrent session on “Measuring more than ‘likes’ and ‘follows’: Maximizing the potential of social media. Each facilitator developed their own sub-topic.  The topic I chose was titled: “The established presence: How to maintain it, grow it and show it.”

I chose this topic of discussion in response to my observation of progress individuals, organizations and projects working in global public health have made on online communication in the past five years.

In this discussion, I described one’s web presence to online real estate. The manner in which one uses websites and social media accounts can determine the size of their footprint.

What are the characteristics of an established web presence?

This is the first question I asked the discussion groups. Participants among the three 15-minute discussions agreed  consistency in the following areas are characteristics of an established web presence:

  • Credible and reliable information
  • Subject-matter search terms are associated with individuals/organization/project in search engine results
  • Presentation of information
  • Website visitor patterns
  • Vision, mission and purpose

How do you maintain an established presence? 

This question consumed the majority of the discussion during all three periods. Among the three discussions, participants agreed:

  • Refer to a communication strategy, which is essential
  • Engage with and among users, which is key
  • Foster reciprocity among community members using dynamic online communication
  • Use solicited feedback from users to inform future online communication process

Due to the lively discussion, I was unable to ask follow up questions on how and why individuals/organizations/projects grow their established presence and what data is used to show establishment.

Do you have thoughts on this? If so, please share. We can continue the discussion here.

Thank you to all participants who visited my table and thank you to co-facilitators @rickimac @socialbttrfly @jzoltner and thank you to @rebecca_shore for bringing us together!

Written by Leah Denise Wyatt

April 16, 2013 at 10:35 pm

What Job Seekers Need to Know in Today’s Digital Market

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Did you know your online social media profiles are just as important as your resume? Claim your online real estate and focus on your professional image in your job search.

What Job Seekers Need to Know in Today’s Digital Market – http://pulse.me/s/4z1kg

Written by Leah Denise Wyatt

January 2, 2012 at 6:29 pm

Your trade secrets? I don’t think so.

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This post serves to present a case for buying locally and offers a buy beware:

I just had a tail-spin conversation with a company by the name of Egumbull. I am representing Mr. Collins, a 18-year small business owner of an auto shop in Durham, North Carolina. He is located on one of the most heaviest traffic intersections in they city. After  explaining to Mr. Collins that I show small businesses how to improve their SEO using Google products that are free to them and how to make their branding more consistent, he asked me to Google the phrase “auto repair.” He did  not show up.

Mr. Collins, a well read, slow spoken man from Orange County, North Carolina describes himself as a “country boy.” Tonight he told me, “I know I’m country, they just don’t know that.” As Mr. Collins said “they” he pointed to the phone’s receiver.

Mr. Collins owns Collins Exxon, is a busy mechanic, 48, and trying to understand social media.

After slowing down, and listening to Mr. Collins, I was able to understand that Mr. Collins paid for a service to boost his SEO and needed his contract to know why his business name wasn’t showing up in Google. He had agreed to pay $155.00 for 12-months and needed some answers. Mr. Collins also needed way to see monthly progress.

In exchange for changing the air-filters on my car, I agreed to sit in on a call with Mr. Collins, representing him as his communications person, with the Californian company he is paying to improve his SEO. The work he performed, at what I was quoted equates to my regular small business rate. Not a bad barter.

The California “dudes,” not understanding his slow, country-boy, southern accent, rushed Mr. Collins as he tried to explain himself. I patiently waited while Mr. Collins explained his problem in every detail to the impatient customer service reps. After they bounced him around, I offered to handle the call. I explained to the reps Mr. Collins did not have a copy of his contract and would like to understand what he is paying for.

After the reps picked up on my online communication and social media savvy, they grew suspicious. I simply went through the routine of asking questions. Questions facilitate conversation.

Egumbull, already accused of scamming businesses according to Ripoff Report, accused me of wanting their trade secrets. I don’t think so. I know I have a model that works. I am very confident in it.

After what I went through tonight, Egumbull, you helped confirm my model works. You didn’t take time to listen, nor to communicate. Furthermore, I witnessed you treat Mr. Collins, your customer, very poorly. You hung up on him multiple times, bounced him around and made snide remarks. The “customer service” was simply deplorable.

To SEO companies: work with small businesses in regions where you understand the language and vernacular of the people. You aren’t helping small businesses succeed by not understanding their communication needs, you’re hurting them — in the pocket.

Egumball Ripped off a Durham business owner

To small businesses: do not hire “SEO consultants” who are not from your region, nor take the time to listen to your true business needs. Make sure the company you choose will communicate in your language in real time. If you communicate best with a consultant at a coffee shop, in your hair shop, or in your auto repair shop, hire them. Hire a consultant that will listen to what you want to accomplish with your business.

Choose a consultant that will help you realize your dreams. Hire consultants that will educate you in social media, teach you how to use it, how their children use it, how their customers use it and then, how networking helps bring people into your store. Do not trust consultants that will just say “they’ll increase your SEO and get you topped ranked in Google, here’s a pen, sign this contract.” Lastly, choose consultants with a positive reputation and track record. All my business is based on referrals.

I believe in small business, and I believe in free Google products for small businesses. I believe in communication and I believe in the beauty of words.

I don’t need your trade secrets.

I grew up on the West Coast (from Portland, Oregon) and spent many summers in Orange County, California.

After spending six years in North Carolina, I am continuously learning how to COMMUNICATE with people in the southeast. This is a must for me because I am choosing to grow my business here. To add, I made a choice to Marry Durham.

I am very invested in the local economy — I am choosing to grow a consultancy that helps elevate small businesses by telling their stories and their rich histories in the best electronic communication format that will reach the customers they serve.

Today, I sat in Mr. Collins shop to get an understanding of his client base. I watched a video he took and uploaded to YouTube of people playing the blues and making fun of Elvis in his auto shop. What other auto shop have you been to where you can sit and listen to blues live?

Your can see videos of Mr. Collins’ church services and a basketball team he coaches. This is a small business owner and a community member that can benefit most from a someone who truly understands the community and small business owners’ needs.

Written by Leah Denise Wyatt

December 22, 2011 at 12:23 am

How to Expedite Your Job Search Process in 6 Steps

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Follow these 6 steps to help you expedite the job search process by allowing staff recruiters and HR managers instant access to your work history and job recommendations.

  1. Bookmark a Google search for the city you would like to work in and the phrase “staffing agencies.” Google will provide a listing of staffing agencies, their address and phone number. For example:  “austin, tx staffing agencies”.
  2. Check out each website and decide whether you want to add your resume to the database. If the staffing agency does not support clients looking for workers with your skill set, proceed to step 6.
  3. Create an account with the staffing agency site, if necessary.
  4. Upload your resume and fill out all necessary information for the staff agencies’ database. Staffing agencies provide hiring managers with information on a pool of qualified individuals that have been interviewed and vetted. This information is provided to hiring managers through a database, some form of electronic communication (such as email) or through conversation.
  5. Note that you applied for the staffing agency in a spreadsheet of the agencies and companies created in Google Docs (so that you can access this information from any computer, say at a library computer). Note the name of the company, the website and the date your added your information to their database. How to create a spreadsheet in Google Docs 
  6. Move to the next agency listed in your Google search.

Bonus:

If you haven’t done so already, update your LinkedIn profile. Staffing agencies and HR managers use Linkedin to recruit staff.

Note: This post is a result of an email I sent to Mother, who I am so proud to say graduated from college at age 56! In 2008, she decided to re-enter into the job market after raising my two other siblings and me part-time, providing award-winning customer service for a regional power company part-time and supporting my Father’s financial advising business over-time. By using the Internet and engaging in conversation, she learned about the Workforce Investment Act, we dubbed the “Obama money” that helps pay tuition, books and other school-related fees for non-traditional students. 

Medical Support Specialist Medical Office Assistant

A screen-grab of a .docx my Mom sent me with a table pasted from her online transcript.

Thanks to the Workforce Investment Act and the talented instructors at Jefferson State Community College, my Mom is skilled in computer technology, savvy in business communication, a professional data manager, event planner, project leader and ready to fill a customer service/data management role in the healthcare industry.

I see this program as not only a benefit to those sharpening their skills and become workforce-ready, but it is also an excellent resource for staffing agencies and human resource recruiters to build relationships with community colleges and gain quick access to a pool of talented individuals that have received occupational training to meet the demands of today’s fast growing industries. 

To obtain a copy of my mother’s resume or the link to her LinkedIn profile, and to protect her privacy as she becomes more familiar with social media, send an mention to me @simpleelovlee or an email to leah [dot] d [dot] gordon [at] gmail [dot] com. 

Written by Leah Denise Wyatt

December 18, 2011 at 5:41 am

All Women’s Social Media Summit to Air on Saturday, Nov. 12

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Here is a taste of the rich dialogue had at the All Women’s Social Media Summit on October 22. This video clip is made even sweeter with a sampling of the social media expertise I contributed to the panel! That’s right, watch me in this clip!

The All Women’s Social Media Summit will air on Saturday, November 12 in Durham, Chapel Hill and Carrboro, channels 18 in Durham, 8 in Chapel Hill and 4 in Carrboro. This is a must-see for small businesses expanding their communication efforts online.

The All Women’s Social Media Summit is the ONLY summit of in the nation to feature an all women’s panel of social media experts!

Leah D. Gordon to Appear as Guest Presenter at Morgan Stanley Smith Barney’s SE Region Innovation Exchange

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Leah D. Gordon has been invited to share her knowledge of how small businesses are using social media at Morgan Stanley Smith Barney’s Southeast Region Innovation Exchange on Thursday, October 6.

The innovation exchange brings together the region’s top 50 producers for two days at the Carolina Inn in Chapel Hill, North Carolina to share their skills in financial advising.

“A discussion on social media and small business is appropriate for a meeting focused on innovation,” says Gordon “I applaud Morgan Stanley Smith Barney’s desire to learn about how their clients are promoting themselves in a tough economy.”

Studies show that 70% percent of small businesses promote themselves on Facebook.

Gordon advises clients on how to use social media to increase their web presence and build customer relationships.

You can follow Leah D. Gordon on Twitter (@simpleelovlee) or visit www.LeahDGordon.com for social media and small business news.

Leah D. Gordon to Deliver Guest Presentation at Morgan Stanley Smith Barney SE Region Womens’ Symposium

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Leah D. Gordon has been invited to present at Morgan Stanley Smith Barney’s SE Region Womens’ Symposium today at the Carolina Inn in Chapel Hill, North Carolina.

Gordon’s guest presentation follows the wealth management firm’s recent announcement allowing its financial advisors to use LinkedIn and Twitter for business practices.

“This is an exciting time for women in business,” says Gordon, “social media is a powerful communication tool we can use promote businesses.”

Gordon’s talk will cover examples of how financial advisors’ clients are using social media and ways they can use LinkedIn and Twitter to raise online profiles, follow up on referrals and make an impact on their bottom line.

Follow Leah D. Gordon on Twitter @simpleelovlee to learn tips on using social media for business.


Leah D. Gordon is owner of Branding the Link, a boutique strategy consulting firm focused on building online brands.

Written by Leah Denise Wyatt

September 30, 2011 at 12:32 pm