the link

the link: getting you connected

Archive for the ‘web presence’ Category

The established presence: How to maintain it, grow it and show it!

with one comment

notes from GHKC Knowledge Share Fair

notes from GHKC Knowledge Share Fair

Today, I attended the Global Health Knowledge Collaborative Knowledge Management Share Fair. I was asked to facilitate three 15-minute small group discussions during a 60-minute afternoon concurrent session on “Measuring more than ‘likes’ and ‘follows’: Maximizing the potential of social media. Each facilitator developed their own sub-topic.  The topic I chose was titled: “The established presence: How to maintain it, grow it and show it.”

I chose this topic of discussion in response to my observation of progress individuals, organizations and projects working in global public health have made on online communication in the past five years.

In this discussion, I described one’s web presence to online real estate. The manner in which one uses websites and social media accounts can determine the size of their footprint.

What are the characteristics of an established web presence?

This is the first question I asked the discussion groups. Participants among the three 15-minute discussions agreed  consistency in the following areas are characteristics of an established web presence:

  • Credible and reliable information
  • Subject-matter search terms are associated with individuals/organization/project in search engine results
  • Presentation of information
  • Website visitor patterns
  • Vision, mission and purpose

How do you maintain an established presence? 

This question consumed the majority of the discussion during all three periods. Among the three discussions, participants agreed:

  • Refer to a communication strategy, which is essential
  • Engage with and among users, which is key
  • Foster reciprocity among community members using dynamic online communication
  • Use solicited feedback from users to inform future online communication process

Due to the lively discussion, I was unable to ask follow up questions on how and why individuals/organizations/projects grow their established presence and what data is used to show establishment.

Do you have thoughts on this? If so, please share. We can continue the discussion here.

Thank you to all participants who visited my table and thank you to co-facilitators @rickimac @socialbttrfly @jzoltner and thank you to @rebecca_shore for bringing us together!


Written by Leah Denise Wyatt

April 16, 2013 at 10:35 pm

What Job Seekers Need to Know in Today’s Digital Market

leave a comment »

Did you know your online social media profiles are just as important as your resume? Claim your online real estate and focus on your professional image in your job search.

What Job Seekers Need to Know in Today’s Digital Market –

Written by Leah Denise Wyatt

January 2, 2012 at 6:29 pm

Four Easy Ways to Improve Your Search Results

leave a comment »

If you are an advisor or public speaker of any kind, your business service and reputation may be closely associated with your name. If you’re like me, all of my new business comes from referrals, and in many cases, my name has been Googled prior to my first conversation with clients.

If your name is Googled, does the website you use for your business appear at the top of search results? If not, follow these 3 steps to quickly improve your Google search results.

Before you begin, you will need to create a Google account to access the free products available for small business.

1. Submit your website to Google.

Add your URL to Google so that it finds and indexes your site. Think of a series of keywords that describe your business services to use when submitting your URL. Use words people will most likely use in Google to find your business. You can also add your name here also.

For example, if you are a financial advisor in Atlanta, Georgia, use searchable terms such as: “wealth management” “Atlanta” “Georgia” “personal finances” “financial expert” “financial advisor”

2. Create a free business listing in Google Maps.

Go to Google Places to create a business listing in Google Maps. Users will be able to go to your place page to find your location, directions to your business, hours of operation and reviews. Keep in mind, many users have Google Maps on their smartphone device. In many cases, Google Maps has a navigation feature that uses GPS to provide users with turn-by-turn driving, walking, and transit directions.

3. Promote your website everywhere.

What good is a website that no one knows about? Creating a site that no one knows about is a common communication pitfall business owners make. Your URL should appear in the signature of your email, on your business card, in your Twitter bio, on your LinkedIn profile… everywhere!

The more people visit your site, the higher it will be placed in Google search engine results.

4. Don’t forget the other search engines.

You can submit your URL to Bing and Yahoo in just a few clicks. As in #1 of this post, you will need to identify keywords that describe your business and will be used in the search engine by users.

Leah D. Gordon to Deliver Guest Presentation at Morgan Stanley Smith Barney SE Region Womens’ Symposium

with one comment

Leah D. Gordon has been invited to present at Morgan Stanley Smith Barney’s SE Region Womens’ Symposium today at the Carolina Inn in Chapel Hill, North Carolina.

Gordon’s guest presentation follows the wealth management firm’s recent announcement allowing its financial advisors to use LinkedIn and Twitter for business practices.

“This is an exciting time for women in business,” says Gordon, “social media is a powerful communication tool we can use promote businesses.”

Gordon’s talk will cover examples of how financial advisors’ clients are using social media and ways they can use LinkedIn and Twitter to raise online profiles, follow up on referrals and make an impact on their bottom line.

Follow Leah D. Gordon on Twitter @simpleelovlee to learn tips on using social media for business.

Leah D. Gordon is owner of Branding the Link, a boutique strategy consulting firm focused on building online brands.

Written by Leah Denise Wyatt

September 30, 2011 at 12:32 pm

Leah D. Gordon to Speak to Greater Durham Black Chamber of Commerce

leave a comment »

On Thursday, September 15, Leah D. Gordon will speak to the Greater Durham Black Chamber of Commerce at their “Social Media and Your Business” event.

The audience will be engaged in discussion with Leah D. Gordon and other leading social experts in the Triangle. Topics of discussion will cover social media presence and growth, social media measurement, and the value social media provides.

The event is free to the public. Register at








Written by Leah Denise Wyatt

September 14, 2011 at 3:06 pm

Google +1 Button Recommends Relevant Web Content

leave a comment »

Bottom line: Adding a +1 button to your content helps users quickly find relevant content from people they know and trust.

You can add a Google +1 button to pages to encourage to users to recommend your page content to their friends and followers when signed into Google.

“+1-ing” content can improve your personal image as well. By clicking the +1 button, you are communicating to your followers and friends content you find to be reputable and credible.

Give it a try!

Written by Leah Denise Wyatt

July 13, 2011 at 5:40 pm

workshop: what’s the big deal? saturday, august 28, 10am

leave a comment »

what’s the big deal? why is everyone so consumed with facebook and twitter? are your friends, colleagues and children using social media? have people told you you need it for your business?

in “what’s the big deal?” i will introduce you to popular social media sites and show you what people are discovering and why they are online. you be the judge as to whether or not you want to integrate social media into your business practice and budget.

in this one hour workshop, i provide:

  • an overview of popular social media sites
  • networking opportunities via the social web
  • turning friends and followers into customers and clients

who: this workshop is for business owners, professionals responsible for communication and marketing at a mid-sized firms, thought and opinion leaders interested in building a brand located in the triangle (raleigh, durham, chapel hill).

when: saturday, august 28, 2010

cost: $30 per person.

how to register: fill out this form

where: durham technical community college, White building, Room #24
campus map

about leah d. gordon

leah d. gordon has worked diligently in public relations and communication roles since 2003. as a student of her craft, she develops, implements and supports communication and pr strategies.

she has formed and maintained relationships between organizations and their communities – both interpersonally and via the web. through these relationships, organizations have learned they have much to learn from their audiences.

as a graduate of the university of oregon’s school of journalism with a concentration in public relations, leah is the public information officer for an international public health project at the university of north carolina at chapel hill and consults small and mid-sized businesses and firms on integrating social media into their public relations, marketing and communication plans.