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Posts Tagged ‘public relations

Public Meetings Next Week: Durham-Orange Light Rail Project

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TTA_Postcard_6_5x11_2013_FINAL_Page_1Today, I received email notification about a series of public meetings on the proposed light rail project from Durham County to Orange County. Had I not been scheduled for meetings in Mexico City next week, I would definitely be in attendance.

I encourage everyone passionate about mass transit, traffic congestion, air quality, jobs, gentrification, small business, and public affairs to attend! A recent survey conducted by Rockefeller Foundation found investments in mass transit are key to economic growth and job creation.

I am in full support of SMART economic growth in the area. From my experience working on Portland, Oregon’s Yellow Line, a vision and a plan, combined with  a strong community affairs team that incorporates public art and supports local business are key to gaining public buy-in. After all, the public is the transit systems greatest stakeholder.

Public Information Meetings about the Durham-Orange Light Rail Transit

Nov. 12, 4:30 – 7:00 PM     Durham Armory, 220 Foster Street, Durham

Nov. 13, 4:30 – 7:00 PM     Eno Unified Unitarian Fellowship, 4907 Garrett Road, Durham

Nov. 14, 4:30 – 7:00 PM     The William and Ida Friday Center, 100 Friday Center Drive, Chapel Hill

Here’s a question for you: If light rail is approved and plans to build are underway, is the Triangle’s workforce ready for implementation?

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Written by Leah Denise Wyatt

November 7, 2013 at 2:10 am

Google +1 Button Recommends Relevant Web Content

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Bottom line: Adding a +1 button to your content helps users quickly find relevant content from people they know and trust.

You can add a Google +1 button to pages to encourage to users to recommend your page content to their friends and followers when signed into Google.

“+1-ing” content can improve your personal image as well. By clicking the +1 button, you are communicating to your followers and friends content you find to be reputable and credible.

Give it a try!

Written by Leah Denise Wyatt

July 13, 2011 at 5:40 pm

Leah D. Gordon Selected as Social Media Summit Panelist, October 22, 2011

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Leah D. Gordon is a public relations consultant and knowledge management specialist, who provides training in communication strategy, image development, building and managing online communities of practice.
 

I am honored to have been selected as a panelist for the 3rd All Women’s Social Media Summit to be held at the McKimmon Center in Raleigh, North Carolina on October 22nd, 2011.

I will appear along side women who have demonstrated expertise in various aspects of navigating social media to build business and strengthen relationships.

Be sure to follow me on Twitter (@simpleelovlee) for updates and live tweets from the conference. I am looking forward to connect and engaging with women invested in making their mark in the social media landscape!

Written by Leah Denise Wyatt

June 24, 2011 at 5:49 pm

workshop: what’s the big deal? saturday, august 28, 10am

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what’s the big deal? why is everyone so consumed with facebook and twitter? are your friends, colleagues and children using social media? have people told you you need it for your business?

in “what’s the big deal?” i will introduce you to popular social media sites and show you what people are discovering and why they are online. you be the judge as to whether or not you want to integrate social media into your business practice and budget.

in this one hour workshop, i provide:

  • an overview of popular social media sites
  • networking opportunities via the social web
  • turning friends and followers into customers and clients


who: this workshop is for business owners, professionals responsible for communication and marketing at a mid-sized firms, thought and opinion leaders interested in building a brand located in the triangle (raleigh, durham, chapel hill).

when: saturday, august 28, 2010

cost: $30 per person.

how to register: fill out this form

where: durham technical community college, White building, Room #24
campus map


about leah d. gordon

leah d. gordon has worked diligently in public relations and communication roles since 2003. as a student of her craft, she develops, implements and supports communication and pr strategies.

she has formed and maintained relationships between organizations and their communities – both interpersonally and via the web. through these relationships, organizations have learned they have much to learn from their audiences.

as a graduate of the university of oregon’s school of journalism with a concentration in public relations, leah is the public information officer for an international public health project at the university of north carolina at chapel hill and consults small and mid-sized businesses and firms on integrating social media into their public relations, marketing and communication plans.

5 steps to start your blog before you start

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start before you start? does that even make sense? these steps are necessary to integrate into business planning prior to diving head first into blogging. this post was prompted by a recent conversation i had with a close friend, soon to launch an online fashion boutique, asked me, “i’m going to blog… what do i blog about and where do i start?”

someone advised her to blog about her business ideas and “journey” prior to her launch! my mind screamed “NOOOOO!!! don’t give away your business and trade secrets!” instead of saying that, i gently said, “why don’t you establish your reputation, expertise and a following first?” ultimately, my friend would like to turn readers into customers. i advised her to simply become part of the thriving, online fashion community. listen to them, engage with them, tell them who you are.

since blogging is part of her communication strategy, i gave her these 5 steps to simply get started before the real blogging starts.

  1. create a persona of your reader. who are you writing to? what are their likes and dislikes, what do they do for fun? why would they read your blog? see Anthropologie’s example of a demographic profile
  2. brainstorm topics you would cover in your blog. what are your interests? why are you blogging? what about this topic interests you?
  3. do blogger’s homework. read some blogging basics and don’t overwhelm yourself.
  4. as you research your topic, keep track of your resources. do it easy and freely via http://del.icio.us. this account will help you delve into social bookmarking. don’t worry about the details just yet just open an account and begin adding your links and references. create descriptive tags for your links that are specific to the content.
  5. establish times you will blog and commit to it. once a week? twice a month? a realistic timeline will offer your readers constant, fresh content they will appreciate.

at the end of the phone conversation, my friend called said i was a genius. i’d like to think so, but it’s just information and knowledge i have by observing great bloggers combined with my background in public relations.

until next time!

Written by Leah Denise Wyatt

July 16, 2010 at 8:44 pm

public relations is not advertising

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“oh, yeah. public relations. that’s like advertising right?”

wrong!

the big distinction between advertising and public relations is paid ad space and free publicity. when advertising, you will always pay for ad space in a paper, a commercial on tv, a banner ad on a website, and so on. public relations will get you an article in the paper, an interview with a reporter, positive mention in front of a large audience and more – all at no cost.

another strong distinction between public relations and advertising is the level of creative control. since you are paying for the ad, you control what goes in it, how long it runs for and where it goes. on the other hand, when a press release is sent to the media, you have no control over how the media presents the your information, whether they decide to cover your information and for how long. this is why having a good strategist and relationship building is so important.

you want your message to be positive… you want it to be viral… you want it to have a long shelf life.

a public relations strategist will advise you on how best to engage with your publics, while being shed in the most positive light.

what yields the higher return?

the beauty of public relations is free publicity.

david michaelson, president of echo research and his research partner don stacks, a public relations professor at the university of miami found there is “no simple answer” when exploring the difference in the results from advertising and pr.

if you are just getting started, focus your energy in public relations. get to know your audience and allow your audience to get to know you! public engagement is a constant. there should be no end date nor  time constraints. simply be part of an ongoing conversation and interject your expertise to further the dialogue.

the social web is reshaping public relations as we now know it. i will discuss the inter-connectivity of the two in a later post in the ‘public relations defined‘ series.

Written by Leah Denise Wyatt

April 20, 2010 at 8:30 am

public relations defined

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you may heard the term “bad pr” when a celebrity perceived as perfect does the unthinkable, or when a major auto maker suddenly has a slue of recalls and is blamed for nearly 20 deaths nation-wide. but what does that mean?

“good pr” creates a positive persona, or perception of a person or a brand, or a person as a brand. pr strives to ensure a brand is shed in the most positive light possible.

the public relations society of america (prsa) defines public relations as: public relations helps and organization and its publics adapt mutually to each other.

the role of a public relations person or team manages communication between the public and the organization. public relations has many functions to accomplish this communication including:

  • media relations
  • community relations
  • consumer relations
  • industry relations
  • governmental relations
  • political campaign management
  • interest-group representation
  • conflict mediation
  • employee relations
  • investor relations

public relations specialists must understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and representatives from print and broadcast journalism. the bureau of labor statistics provides an overview of pr specialists in its 2010-11 occupational handbook.

public relations vs marketing

the line between marketing and pr is often blurred. in my opinion the distinction lies between the relation to profit and people.

marketing promotes the transfer of goods and services from the producer and provider to the consumer. public relations helps an organization and its publics adapt mutually to each other.
marketing‘s immediate goal is sales. public relations‘ immediate goal is mutual understanding or positioning of the organization with its publics.
marketing‘s implicit goal is profit. public relations‘ implicit goal is positive perceptions and predispositions.
marketing‘s measure of success is the number of sales and/or the revenue it generates. public relations‘ measure of success is expressed public opinion or other evidence of public suppor
northern kentucky university

what  does pr have to do with me?

a strong, positive relationship with your public can yield positive benefits for your business. through public relations, you can build trust among your audience, and turn them into customers, or supporters of your cause if you are a non-profit. if you are building a personal brand, relationships will encourage people to tell others about you.

public relations will allow you to control the story of your business. you want to control what people know about the business and how the business is perceived.

in my public relations series, i will cover functions of public relations and how it will help you build your business and your brand. more to come.

Written by Leah Denise Wyatt

April 13, 2010 at 5:57 pm