Archive for the ‘speaking engagements’ Category
The established presence: How to maintain it, grow it and show it!
notes from GHKC Knowledge Share Fair
Today, I attended the Global Health Knowledge Collaborative Knowledge Management Share Fair. I was asked to facilitate three 15-minute small group discussions during a 60-minute afternoon concurrent session on “Measuring more than ‘likes’ and ‘follows’: Maximizing the potential of social media. Each facilitator developed their own sub-topic. The topic I chose was titled: “The established presence: How to maintain it, grow it and show it.”
I chose this topic of discussion in response to my observation of progress individuals, organizations and projects working in global public health have made on online communication in the past five years.
In this discussion, I described one’s web presence to online real estate. The manner in which one uses websites and social media accounts can determine the size of their footprint.
What are the characteristics of an established web presence?
This is the first question I asked the discussion groups. Participants among the three 15-minute discussions agreed consistency in the following areas are characteristics of an established web presence:
- Credible and reliable information
- Subject-matter search terms are associated with individuals/organization/project in search engine results
- Presentation of information
- Website visitor patterns
- Vision, mission and purpose
How do you maintain an established presence?
This question consumed the majority of the discussion during all three periods. Among the three discussions, participants agreed:
- Refer to a communication strategy, which is essential
- Engage with and among users, which is key
- Foster reciprocity among community members using dynamic online communication
- Use solicited feedback from users to inform future online communication process
Due to the lively discussion, I was unable to ask follow up questions on how and why individuals/organizations/projects grow their established presence and what data is used to show establishment.
Do you have thoughts on this? If so, please share. We can continue the discussion here.
Thank you to all participants who visited my table and thank you to co-facilitators @rickimac @socialbttrfly @jzoltner and thank you to @rebecca_shore for bringing us together!
Leah D. Gordon to Speak to Greater Durham Black Chamber of Commerce
On Thursday, September 15, Leah D. Gordon will speak to the Greater Durham Black Chamber of Commerce at their “Social Media and Your Business” event.
The audience will be engaged in discussion with Leah D. Gordon and other leading social experts in the Triangle. Topics of discussion will cover social media presence and growth, social media measurement, and the value social media provides.
The event is free to the public. Register at http://socialmediagdbcc.eventbrite.com/
Organize E-Clutter Web Seminar, August 20, 2011
Do you get frustrated hunting for a specific email or a news article you came across? Perhaps you are an e-hoarder and have a hard time pulling media from your devices and finding a place to put it.
Not to worry! There are many free tools ready and available for you to use! Sign-up now!
Leah D. Gordon will present free online tools, tips and tricks that help you organize your electronic clutter. Learn how to systematically organize your media, decide what to share and what to keep private and how. Participants will learn how to organize electronic clutter such as:
- contacts
- bookmarks
- photos
- video
- articles
- blog posts
- books
- music
- documents
- tweets and tweeps
- facebook friends
Tools presented are free to use and online privacy concerns will be taken into account.
Who: E-hoarders, disorganized media consumers and everyone in between
What: Online seminar on organizing electronic clutter
When: 10AM-12PM EST on Saturday, Augutst 20, 2011
Where: Online. A join.me link will be sent to paid registrants prior to the seminar.
Why: Because you need to get organized.
Register: Space limited. Registration closes August 18, 2011 at 5PM
Cost: FREE
Technical requirements:
- Your computer or device must be running Flash Player 10
- You must be using one of these browsers: Internet Explorer 6, 7, 8, 9; Firefox 3.6, 4; Chrome 5 or above; Safari 5
- On an iPad, iPhone, or iPod touch, make sure you have the free join.me app
- On an Android device, make sure you have the free join.me app
workshop: what’s the big deal? saturday, august 28, 10am
what’s the big deal? why is everyone so consumed with facebook and twitter? are your friends, colleagues and children using social media? have people told you you need it for your business?
in “what’s the big deal?” i will introduce you to popular social media sites and show you what people are discovering and why they are online. you be the judge as to whether or not you want to integrate social media into your business practice and budget.
in this one hour workshop, i provide:
- an overview of popular social media sites
- networking opportunities via the social web
- turning friends and followers into customers and clients
who: this workshop is for business owners, professionals responsible for communication and marketing at a mid-sized firms, thought and opinion leaders interested in building a brand located in the triangle (raleigh, durham, chapel hill).
when: saturday, august 28, 2010
cost: $30 per person.
how to register: fill out this form
where: durham technical community college, White building, Room #24
campus map
about leah d. gordon
leah d. gordon has worked diligently in public relations and communication roles since 2003. as a student of her craft, she develops, implements and supports communication and pr strategies.
she has formed and maintained relationships between organizations and their communities – both interpersonally and via the web. through these relationships, organizations have learned they have much to learn from their audiences.
as a graduate of the university of oregon’s school of journalism with a concentration in public relations, leah is the public information officer for an international public health project at the university of north carolina at chapel hill and consults small and mid-sized businesses and firms on integrating social media into their public relations, marketing and communication plans.
the link 