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The established presence: How to maintain it, grow it and show it!

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notes from GHKC Knowledge Share Fair

notes from GHKC Knowledge Share Fair

Today, I attended the Global Health Knowledge Collaborative Knowledge Management Share Fair. I was asked to facilitate three 15-minute small group discussions during a 60-minute afternoon concurrent session on “Measuring more than ‘likes’ and ‘follows’: Maximizing the potential of social media. Each facilitator developed their own sub-topic.  The topic I chose was titled: “The established presence: How to maintain it, grow it and show it.”

I chose this topic of discussion in response to my observation of progress individuals, organizations and projects working in global public health have made on online communication in the past five years.

In this discussion, I described one’s web presence to online real estate. The manner in which one uses websites and social media accounts can determine the size of their footprint.

What are the characteristics of an established web presence?

This is the first question I asked the discussion groups. Participants among the three 15-minute discussions agreed  consistency in the following areas are characteristics of an established web presence:

  • Credible and reliable information
  • Subject-matter search terms are associated with individuals/organization/project in search engine results
  • Presentation of information
  • Website visitor patterns
  • Vision, mission and purpose

How do you maintain an established presence? 

This question consumed the majority of the discussion during all three periods. Among the three discussions, participants agreed:

  • Refer to a communication strategy, which is essential
  • Engage with and among users, which is key
  • Foster reciprocity among community members using dynamic online communication
  • Use solicited feedback from users to inform future online communication process

Due to the lively discussion, I was unable to ask follow up questions on how and why individuals/organizations/projects grow their established presence and what data is used to show establishment.

Do you have thoughts on this? If so, please share. We can continue the discussion here.

Thank you to all participants who visited my table and thank you to co-facilitators @rickimac @socialbttrfly @jzoltner and thank you to @rebecca_shore for bringing us together!


Written by Leah Denise Wyatt

April 16, 2013 at 10:35 pm

All Women’s Social Media Summit to Air on Saturday, Nov. 12

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Here is a taste of the rich dialogue had at the All Women’s Social Media Summit on October 22. This video clip is made even sweeter with a sampling of the social media expertise I contributed to the panel! That’s right, watch me in this clip!

The All Women’s Social Media Summit will air on Saturday, November 12 in Durham, Chapel Hill and Carrboro, channels 18 in Durham, 8 in Chapel Hill and 4 in Carrboro. This is a must-see for small businesses expanding their communication efforts online.

The All Women’s Social Media Summit is the ONLY summit of in the nation to feature an all women’s panel of social media experts!

Leah D. Gordon to Appear as Guest Presenter at Morgan Stanley Smith Barney’s SE Region Innovation Exchange

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Leah D. Gordon has been invited to share her knowledge of how small businesses are using social media at Morgan Stanley Smith Barney’s Southeast Region Innovation Exchange on Thursday, October 6.

The innovation exchange brings together the region’s top 50 producers for two days at the Carolina Inn in Chapel Hill, North Carolina to share their skills in financial advising.

“A discussion on social media and small business is appropriate for a meeting focused on innovation,” says Gordon “I applaud Morgan Stanley Smith Barney’s desire to learn about how their clients are promoting themselves in a tough economy.”

Studies show that 70% percent of small businesses promote themselves on Facebook.

Gordon advises clients on how to use social media to increase their web presence and build customer relationships.

You can follow Leah D. Gordon on Twitter (@simpleelovlee) or visit for social media and small business news.

Leah D. Gordon to Deliver Guest Presentation at Morgan Stanley Smith Barney SE Region Womens’ Symposium

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Leah D. Gordon has been invited to present at Morgan Stanley Smith Barney’s SE Region Womens’ Symposium today at the Carolina Inn in Chapel Hill, North Carolina.

Gordon’s guest presentation follows the wealth management firm’s recent announcement allowing its financial advisors to use LinkedIn and Twitter for business practices.

“This is an exciting time for women in business,” says Gordon, “social media is a powerful communication tool we can use promote businesses.”

Gordon’s talk will cover examples of how financial advisors’ clients are using social media and ways they can use LinkedIn and Twitter to raise online profiles, follow up on referrals and make an impact on their bottom line.

Follow Leah D. Gordon on Twitter @simpleelovlee to learn tips on using social media for business.

Leah D. Gordon is owner of Branding the Link, a boutique strategy consulting firm focused on building online brands.

Written by Leah Denise Wyatt

September 30, 2011 at 12:32 pm

Leah D. Gordon to Speak to Greater Durham Black Chamber of Commerce

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On Thursday, September 15, Leah D. Gordon will speak to the Greater Durham Black Chamber of Commerce at their “Social Media and Your Business” event.

The audience will be engaged in discussion with Leah D. Gordon and other leading social experts in the Triangle. Topics of discussion will cover social media presence and growth, social media measurement, and the value social media provides.

The event is free to the public. Register at








Written by Leah Denise Wyatt

September 14, 2011 at 3:06 pm

Organize E-Clutter Web Seminar, August 20, 2011

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Do you get frustrated hunting for a specific email or a news article you came across? Perhaps you are an e-hoarder and have a hard time pulling media from your devices and finding a place to put it.

Not to worry! There are many free tools ready and available for you to use! Sign-up now!

Leah D. Gordon will present free online tools, tips and tricks that help you organize your electronic clutter. Learn how to systematically organize your media, decide what to share and what to keep private and how. Participants will learn how to organize electronic clutter such as:


  • email
  • contacts
  • bookmarks
  • photos
  • video
  • articles
  • blog posts
  • books
  • music
  • documents
  • tweets and tweeps
  • facebook friends

Tools presented are free to use and online privacy concerns will be taken into account.

Who: E-hoarders, disorganized media consumers and everyone in between

What: Online seminar on organizing electronic clutter

When: 10AM-12PM EST on Saturday, Augutst 20, 2011

Where: Online. A link will be sent to paid registrants prior to the seminar.

Why: Because you need to get organized.

Register: Space limited. Registration closes August 18, 2011 at 5PM

Cost: FREE

Technical requirements:

  • Your computer or device must be running Flash Player 10
  • You must be using one of these browsers: Internet Explorer 6, 7, 8, 9; Firefox 3.6, 4; Chrome 5 or above; Safari 5
  • On an iPad, iPhone, or iPod touch, make sure you have the free app
  • On an Android device, make sure you have the free app


Written by Leah Denise Wyatt

July 24, 2011 at 1:34 am

Leah D. Gordon Selected as Social Media Summit Panelist, October 22, 2011

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Leah D. Gordon is a public relations consultant and knowledge management specialist, who provides training in communication strategy, image development, building and managing online communities of practice.

I am honored to have been selected as a panelist for the 3rd All Women’s Social Media Summit to be held at the McKimmon Center in Raleigh, North Carolina on October 22nd, 2011.

I will appear along side women who have demonstrated expertise in various aspects of navigating social media to build business and strengthen relationships.

Be sure to follow me on Twitter (@simpleelovlee) for updates and live tweets from the conference. I am looking forward to connect and engaging with women invested in making their mark in the social media landscape!

Written by Leah Denise Wyatt

June 24, 2011 at 5:49 pm